Strategy Collective | Senior Art Director | 2024 – Present

• Led the creative development for a major product launch, resulting in a 20% increase in brand awareness.

• Managed a team of 5 designers, fostering a collaborative and high-performing environment.

• Developed and implemented the visual identity for a new client acquisition, aligning with their overall marketing strategy.

• Oversaw all aspects of print and digital design, ensuring brand consistency across all channels.

Archer | Senior Art Director | 2020 – 2024

• Increased client engagement by 15% through innovative social media campaigns.

• Successfully navigated a complex rebranding project, delivering a refreshed brand identity within budget and on schedule.

• Adapted design strategies to accommodate evolving market trends and client needs.

• Utilized Adobe Creative Suite and other relevant software to create high-quality designs.

Proof Branding | Senior Brand Designer | 2016 – 2020

• Contributed to the development of award-winning branding campaigns.

• Collaborated closely with marketing and sales teams to ensure brand messaging was effectively communicated.

• Maintained brand guidelines and style guides, ensuring consistency across all marketing materials.

• Conducted market research and competitive analysis to inform brand positioning and visual direction.

Library Ideas, LLC | Lead UX Designer | 2012 – 2016

• Improved user satisfaction by 25% through intuitive website design.

• Conducted user testing and research to optimize user experience.

• Developed wireframes, prototypes, and user flows for web and mobile applications.

• Led the UX design efforts for multiple projects simultaneously.