Strategy Collective | Senior Art Director | 2024 – Present

• Lead creative direction and visual design for major product launches, utilizing design frameworks to achieve a 20% increase in brand awareness.

• Led a multidisciplinary creative team of five designers through agile design sprints and regular critique sessions, resulting in on-time delivery of all design projects and higher client satisfaction.

• Develop and implement visual identities for new client acquisitions using Adobe Creative Suite and branding principles, aligning them with overall marketing strategies and enhancing brand consistency for successful market entry.

Archer | Senior Art Director | 2020 – 2024

• Increased client engagement by 15% through the implementation of emerging creative formats in social media campaigns.

• Delivered a refreshed brand identity on time and within budget by integrating AI creative tools to streamline asset production during a complex rebranding project.

• Adapted design strategies to align with evolving market trends and client needs, utilizing Adobe Creative Suite and other software, which improved client satisfaction scores and reduced revision cycles.

Proof Branding | Senior Brand Designer | 2016 – 2020

• Developed award-winning branding campaigns by collaborating with marketing and sales teams to ensure effective brand messaging.

• Maintained brand guidelines and style guides to ensure consistency across all marketing materials.

• Conducted market research and competitive analysis with surveys and trend reports, informing brand positioning and visual direction that strengthened market perception.

Library Ideas, LLC | Lead UX Designer | 2012 – 2016

• Enhanced user satisfaction by 25% through the creation of intuitive website designs.

• Conducted moderated user testing and contextual research with tools such as Lookback and surveys, uncovering key usability issues and implementing design changes that improved overall user experience and increased satisfaction.

• Developed wireframes, interactive prototypes, and user flows for web and mobile applications using Adobe XD, streamlining the design process and enabling faster stakeholder approvals.